CASE STUDY
client
event intention
To curate a dynamic event series focusing on the latest developments in customer experience, both within Zendesk and across the industry. This complimentary event aimed to seamlessly blend product best practices, compelling keynotes, real-life customer case studies, immersive Zendesk product sessions, and valuable industry networking, providing attendees with a comprehensive and inspiring CX-focused experience.
Provided Services: Brand Strategy and Design • Event Production • Creative • Logistics • Fabrication • Event Management
project scope
• 8 cities
• 10,000+ attendees
• 150+ speakers
• 8 custom stage sets
• 14 Custom Activity Activations
• 16 Custom Design Zendesk Gnomes
• 22 Fabricated Sponsor Booths
New York •
San Francisco •
Chicago •
Dallas •
New York • San Francisco • Chicago • Dallas •
EVENT CITIES
scope at large
Eight events across four cities that transform alternative spaces into engaging venues for an omnipresent brand event with thousands of attendees. Included a multitude of high-touch experiential activations and impactful PR moments.
and it went like…
Overview
Our agency served as the lead event producers for a multi-year, multi-city conference series, managing every aspect of production to support the client’s B2C and B2B objectives. We worked closely with the client to create a seamless, engaging experience that connected them with customers and key stakeholders.
Event Production Highlights
Comprehensive Event Management: Led all aspects of event production, from conceptualizing the overall design and guest experience to managing logistics, timelines, and vendor coordination.
Brand Strategy & Design: Developed the event’s brand identity and visual design, ensuring consistency across all cities and touchpoints. This included in-house creation of custom signage, detailed wayfinding, and 3D logos for impactful brand moments.
Guest Flow & Experience: Designed an open-plan layout that optimized guest flow and engagement across various themed spaces, such as the Main Session, Sponsorship Exhibit Hall, VIP Lounge, Registration Area, Media Zone, Breakout Sessions, and Education Center.
Registration & Attendee Management: Managed all aspects of attendee registration, including pre-event RSVPs, on-site check-ins, and VIP handling to ensure a smooth and efficient process.
Production & AV: Oversaw all technical production elements, including audiovisual support, lighting, sound, and live-streaming to ensure flawless execution. Managed stage setups, transitions, and live presentations across the main stage and breakout sessions.
Stage Management & Run of Show (ROS): Directed the flow of the event from backstage, managing speaker transitions, coordinating schedules, and ensuring that all sessions ran on time. Managed both main stage and breakout rooms to ensure seamless presentations and panels.
Custom Fabrication & Décor: Designed and fabricated custom event elements, including branded stages, immersive exhibits, and interactive spaces that reflected the client’s vision and resonated with the audience.
Sponsorship & Exhibitor Coordination: Worked closely with event sponsors to design and implement branded spaces within the Sponsorship Exhibit Hall, providing custom solutions to enhance sponsor visibility and attendee engagement.
VIP & Speaker Experience: Managed VIP guest experiences, coordinating with high-profile speakers such as Mindy Kaling, Cleo Wade, and Omar Johnson to deliver captivating keynote sessions.