CASE STUDY
client
event intention
For the World Endurance Championship's Lone Star Le Mans event at Circuit of the Americas (COTA), attended by 65,000 fans, WEC delivered a comprehensive, end-to-end Fan Enagement experience.
Provided Services: Brand Design and Strategy • Activations • Production • Infrastructure and Logistics • Creative • Entertainment • Programming • Graphic Design • Fan Engagement
project scope
Lead Production Agency
Concept and Design of the Fan Zone Experience
AV and Technical Production
Guest Experience
Graphic design
Custom brand moments
Logistics and infrastructure management
Entertainment sourcing
Design and Creative
EVENT CITY
Austin
scope at large
The WEC team expertly managed every aspect of the event, from brand strategy to logistics and infrastructure. WEC designed and produced the Fan Zone Experience, overseeing entertainment, activities, and interactive brand activations, as well as managing the Manufacture Village and WEC curated shopping experience. The result was a fully immersive environment that engaged fans at every touchpoint, showcasing WEC’s ability to deliver world-class, large-scale event productions
and it went like…
Event Production Highlights
Fan Zone Experience: Designed and produced an engaging Fan Zone, offering interactive elements, entertainment, and brand activations to immerse 65,000 fans in the event.
Brand Strategy & Cohesion: Integrated a cohesive brand strategy throughout the event, from the Fan Zone design to activations, ensuring a consistent and impactful brand presence at every touchpoint.
Grid Opening Ceremony: Produced the opening grid ceremony entertainment, delivering a high-energy kickoff that set the tone for the day’s excitement.
Stage Programming & Entertainment: Coordinated live entertainment and stage programming, including music, interviews, and interactive activities to keep fans entertained throughout the event.
Brand Activations: Managed various interactive brand activations across the event, offering fans immersive experiences aligned with partner brands.
Logistics & Infrastructure: Handled all logistical aspects, including guest flow management, infrastructure setup, and signage, ensuring a seamless experience for all attendees.
Manufacture Village: Managed a dedicated area showcasing top automotive brands with visually striking displays and interactive brand experiences.
Misting Zones & Guest Comfort: Installed misting zones and managed crowd flow to enhance the comfort of fans in the Texas heat, contributing to an enjoyable and engaging atmosphere.
