CASE STUDY
client
event intention
To design and produce a dynamic experiential activation at SXSW, Vox Media Live on the Roof, featuring three unique stages showcasing The Cut, POPSUGAR, and Vox Media. This exclusive event, hosted at the JW Marriott Rooftop, aimed to offer customized sponsor activations, invigorating fitness classes, engaging content spaces, and immersive brand experiences. Attendees were provided with a comprehensive and inspiring experience, blending cutting-edge presentations, interactive sessions, and valuable networking opportunities.
Provided Services: Design • Production • Fabrication • Creative • Logistics • Strategy
project scope
• SXSW JW Marriott
• 1,000 + attendees
• 3 custom stage sets
• 4 custom brand designs sets
• 8 Custom sponsor areas
• 3 custom networking spaces
• 1 wonderful day out in the sun
scope at large
Experiential SXSW day long activation hosted on the JW Marriott Rooftop. Focus on engaging content, networking, and brand building for key publications.
and it went like…
Executive WSE production team who worked with clients to produce, design, and facilitate a day long SXSW activation on the JW Marriott Rooftop.
3x custom stage designs focused on the brand design of The Cut, POPSUGAR, and VOX MEDIA parent umbrella.
Brand-centric event design, detailed photo ops, impactful brand moments
The WSE team transformed the space multiple times throughout the day, seamlessly transitioning from one IP to the next as the schedule progressed.
Day time activations: Fitness program and engaging content panel focused on Women in Sports.
Day time networking events, activities and sponsor activations.
Evening Cocktail party
