CASE STUDY
client
event intention
To create and produce an engaging brunch series featuring Vital Farms eggs and butter at top restaurants around the USA, initiated by the Director of Marketing and driven by the intention to offer a distinctive Vital Farms flavor journey.
Provided Services: Design • Production • Creative • Logistics • Strategy
project scope
• 10+ event series
• 200 influencer attendees
• Custom food photography
• Swag bags
• Exceed ROI impression goals by 2.5x
Austin •
Denver •
New York •
Chicago •
Los Angeles •
Boston •
Austin • Denver • New York • Chicago • Los Angeles • Boston •
EVENT CITIES
scope at large
Collaboration with key culinary experts and renowned chefs on eight events across six cities to design custom menus for over-the-top aesthetic and brand-immersed brunch activations.
and it went like…
Each city’s distinct identity was integrated with immersive brand ethos through brand-centric tablescape design and space aesthetics. The intimate collaboration with prestigious national chefs and the Vital Farms Marketing Director resulted in sophisticated menus that showcased Vital Farms eggs and butter in ways that honored the city while balancing each chef’s distinctive style.
Each event exuded an authentic, intimate, on-brand feel, establishing a genuine connection with each city through the spirit of Vital Farms products.
