CASE STUDY
client
event intention
Exclusive product launch event for Pirelli's new tire, tailored for C-suite executives and key industry partners.
Provided Services: Design • Production • Fabrication • Creative • Logistics • Strategy
project scope
• Photo activations
• Floating custom pool logo
• Custom menus
• Custom digital graphics
• 30’ Screen on resort building
• Campaign video
EVENT CITY
Las Vegas
scope at large
Design and produce a sophisticated branding experience for high-profile guests with premiere experiential activations within an immersive brand-centric experience.
and it went like…
Held at the exclusive Aya Day Club, Resort World Vegas, incorporating custom design and fabrication, immersive photo activations, a bespoke floating pool logo, tailored menus, and digital graphics, culminating in the grand presentation of the new tire campaign video on a prominent 30’ tall screen.