CASE STUDY
client
F1 AUSTIN
CONCERT & VIP EVENT
event intention
Design and produce an over-the-top entertainment event, serving as a platform to engage partners, sponsors, and fans while rallying support for a new brand campaign.
Provided Services: Design • Production • Fabrication • Creative • Logistics • Strategy
project scope
• 1,200 + event attendees
• 31 billion social media impressions
• 40+ media features
• Celebrity appearances
• VIP reception
• Social media brand activations
EVENT CITY
Austin
scope at large
Produce an immersive event experience for an F1 Racing Team that involved creating an engaging event through VIP exclusive evening at the ACL Moody Theater and producing a top of the line concert performance for thousands of fans.
and it went like…
Executed in over one month, the F1 event featured high-profile talents such as DJ Cassidy, Wyclef Jean, Shaggy, and Robin Thicke, drawing in a crowd of 1,200+ attendees. Beyond the live audience, the event achieved a staggering 31 billion social media impressions and secured 40 pieces of news coverage from various outlets, including Forbes, People, Insider, US Weekly, NY Post, Rolling Stone, MSN, Bloomberg, The Guardian, Yahoo!, and USA Today.
The multifaceted experiential event included celebrity appearances, mass brand activations, VIP Reception, Q&A sessions, and strategically crafted social media photo opportunities.
