CASE STUDY
client
event intention
Create an engaging and immersive branded experience to unveil Frontline's latest product, Frontline Advantage, to the public at the AVMA Conference in San Antonio, Texas.
Provided Services: Design • Production • Fabrication• Creative • Logistics • Strategy
project scope
• 1,000+ Event Attendees
• Public Product Launch
• Virtual Reality Labs Gaming
• Create Your Own Dog Tags Station
• Custom Sculpted Frontline Packaging Dog
EVENT CITY
San Antonio
scope at large
Brand-centric, immersive event for 1,000+ attendees to inaugurate the Frontline Advantage public product launch, Including a multitude of high-touch experiential activations and impactful PR moments.
and it went like…
Transformed an empty space at the San Antonio Convention Center into a branded extravaganza within a tight 12-hour window.
The coordinated effort of a top-notch team of vendors and designers working collaboratively in an overnight install transformed the area into a visually stunning and immersive event that showcased a Virtual Reality Labs Gaming, a Photo Activation booth, a custom Create Your Own Dog Tags Station, bespoke Desert Bar, and a large sculpted Frontline packaging dog.
